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Want to become retailer?
Scandinavian womenswear designed with intention
— created to perform in modern retail.
Who WE ARE
Noella was founded in 2016 by a team with more than 30 years of experience in the global fashion industry. The vision is clear - to become a leading international brand in womens fashion.
All collections are designed in-house, from the first sketch to final quality control, ensuring authenticity, consistency and a strong product experience.
Our approach is simple: Nice fabrics, thoughtful design and honest craftsmanship. Everything is created by a local team that knows the market, understands the end consumer, and has a sharp eye for commercial relevance.
Noella is distributed in more than 20 countries and 700 retailers worldwide.
Collections That Move in Retail
Noella is a total-look ready-to-wear brand offering styles from XS to XXL.
We launch four annual main collections — Spring, Summer, Autumn, and Winter — supplemented by two express drops that keep the assortment fresh and on-trend. Alongside these, our NOOS program provides essential styles available for continuous replenishment. During the season, we introduce new styles every second week.
Our collections are built around strong hero categories such as knits, dresses and outerwear, and every style can be mixed across categories to create complete looks that work in both retail stores and digital environments.
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Design Philosophy
Our expression is Scandinavian, always elevated with a twist — colours, details, and silhouettes that bring energy to the everyday wardrobe.
We design for women who live urban, dynamic lives — constantly in motion — and who want styles that are easy to wear, easy to style and easy to love.
Created to perform in modern retail.
Partnership & Presence
We prioritise close partnerships built on dialogue, transparency and reliability - key factors for shared succes and sell through.
Noella is distributed through our own webshops, international retaill partners and selected multibrand stores. All deliveries are handled from our own warehouse in Denmark, ensuring speed, stability and consistent quality.
Our community lives and grows through digital platforms — and so do we.
We invest daily in branding, inspiring high-impact content, and a strong presence across Instagram, TikTok, and our own digital channels. This fuels traffic, demand, and awareness — value that extends directly to our wholesale partners.
Lets have a talk
Do you wish to retail Noella in your store/webshop?
Contact our CEO, Lau Kjaer Knudsen, at: lau@noellafashion.com or fill in the form below.
If we are already cooperating, and you have general questions, then please contact our B2B Account Manager, Pernille Landbo Bunk, at: plb@noellafashion.com
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