"We care a lot about the clothes being fashionable and elegant and that they fit different occasions. In addition, the clothes must be very comfortable to wear so they can be used at work and in everyday life."
We care a lot about the clothes being fashionable and elegant and that they fit different occasions.
The clothes are characterized by Scandinavian minimalism, but without being limited by it.
Therefore, you will see a lot of items with beautiful details and of fabulous quality.
Noella is a universe for women who want clothes that are elegant, but with a twist. That's why you do not see any 'boring' items designed by us, as we make sure to give even basic items a nice rib texture, a different color or a beautiful pattern. Overall, Noella is inspired by Scandinavian minimalism in her designs, but without being limited by it.
Noella annually designs six ready-to-wear collections, two of which are main collections that are sold on a semi-annual basis.
Our designers take immediate action when spotting must-haves of the season. Therefore, four of the collections are “express”, which from style idea to a finished product can be produced in a very short time. This ensures that you will always find the latest trends at Noella Fashion.
Clothes and the right bag for them
In addition to our own brand Noella, we have an accessories line. This line exclusively designs the market's latest trends within bags and purses. We offer both bags and purses in genuine leather and imitation leather. So if you have a penchant for a certain material, it is possible to find a bag that will be to your liking.
Head of Design
Our offer to our customers:
We make sure to be involved in all choices in terms of color, fabric type and fit, which ensures that we can vouch for all our items. In this way, we hope to be able to meet the needs of the style-conscious woman or girl throughout Europe, at prices that provide good value for money.
In addition, we take pride in the fact that you can look fashionable, but without compromising on comfort. Therefore, you will find that our clothes are comfortable and easily can be worn at work, whether it is sedentary or with a lot of movement during the day.
Meet the team behind
Lau Kjær Knudsen
CEO & Co-Founder
Anna Klarup Bjerg
Costumer Care Manager
B2B Account Manager
Head of Finance
Camilla Aamand Pedersen
Head of Export
Pernille Landbo Bunk
Store Manager - Blokhus
Digital Marketing Coordinator
Majbrit Mariegaard Mørk
Store Manager - Hjørring
Head of Design